For your consideration

My name is Kristi, and I’d love the opportunity to support Pantheon growth goals while advocating for the user with clear, consistent, useful, and usable content + design.

photo of kristi whitman that has been stylized to match pantheon's branding. kristi resisted the urge to create a david bowie style image with a lightning bolt over her right eye.

It is my goal to work on growth design at Pantheon.

Here’s what I bring to the table.

First-hand experience with Pantheon as a longtime customer

Pantheon is at a critical point in our journey where we must reach audiences beyond developers. I am in a unique position to help, as I have been a happy Pantheon customer since 2014! I evaluated and chose Pantheon before migrating two different companies to the platform. I then managed and optimized sites on Pantheon. I’ve served as a consultant for companies evaluating WebOps platforms, and I was even interviewed for two Pantheon case studies!

Extensive experience designing and optimizing marketing websites

I have 20+ years of experience designing and optimizing marketing websites—from small startups to giant organizations! My experience spans both strategic and production work and includes content strategy, information architecture, theme and page design, wireframing, prototyping, building, and testing.

Specialized training in conversion optimization and digital psychology

I am fortunate to have received coaching from some of the industry’s leading conversion optimization experts and behavioral scientists. I’ve completed more than 200 hours of training covered topics of conversion optimization, user research, web analytics, digital psychology, and neuromarketing.

A strong foundation in UX design and research

I’ve spent hundreds of hours testing websites and applications with real users. I’ve conducted heuristic analysis and performed tear-downs. I’ve mapped journeys in order to identify gaps and areas of opportunities. I’ve conducted interviews and crafted surveys. I’m experienced in creating user personas, journey maps, user flows, wireframes, and empathy maps. I am, and always will be, an advocate for the user!

A seasoned, passionate writer and content strategist

In my experience, content design (including writing) is an essential skill for a growth designer. Web content strategy and writing have always been a part of what I do. I have created content in a variety of formats, for a variety of audiences. My writing portfolio includes web copy, in-app copy, microcopy, emails, video scripts, advertisement copy, conversational chat scrips, infographics, blogs, training materials, and technical content.

A decade of experience optimizing content for search (SEO)

Optimizing for conversion and UX is only part of the puzzle. We also need to make sure our website is attracting the right audience! I’ve been optimizing websites for search engines for more than a decade. My experience includes competitive analysis, keyword research, technical SEO, on-page optimization, and writing/editing for SEO.

But don’t take my word for it…

Here’s some social proof.

“Kristi is a game-changer.”

I had the pleasure of partnering with her on a transformational shift in our lead generation practice that led to a 300% revenue gain in our inbound marketing efforts. Over eighteen months, Kristi methodologically researched our user experience, honed in on signals alerting her to what prospects truly cared about, crafted compelling web content that addressed those concerns and rendered it across all our digital channels. Kristi profoundly understands and respects the fundamental challenge – users have pain and need our help. Instead of having to navigate through noisy, blasé, company-focused content, users immediately found clarity: We understand your pain and can solve it.

She is one of the rare individuals you can give a problem, and she’ll take it from ideation to execution flawlessly. She sets a high bar and inspires everyone else to do the same. Kristi’s a natural leader, teacher, and creator that is driven by outcomes. I would be willing to bet she’ll be the best investment you’ll ever make.

– Briana Belisle, VP of Marketing at Field Nation

“You’re going to be hard-pressed to find a craftsman with her unique blend of talents.”

She expertly weaves her understanding of technology and tools with her creativity and understanding of user experience to deliver outstanding results time and time again. Most impressively, Kristi gets things done. She has the rare ability to work through layers of bureaucracy, budget constraints and resource limitations to routinely deliver quality results. To top it all off, she has the personality and demeanor that makes her a joy to work with and someone you can trust.

– Chuck Mallott, Creative Director at Northpass

“Her strengths in digital marketing, design, and UX easily set her ahead of her peers.”

Kristi is one of the brightest and most articulate people I have ever had the pleasure of working with. To every task she brings a level of clarity, empathy, and focus that few people can match. One of her biggest strengths is her ability to take on any challenge in the digital space, research best-practice and cutting-edge techniques, and propose a solution that directly and efficiently addresses the issue.

– Josh Williams, Director of Marketing Analytics at SEI

“Kristi is one of the most talented web professionals I have ever met.”

She cares deeply about the quality and standards of her work, and it shows. From the overall user experience of the websites she runs, down to the gritty details of graphic design tweaking, she is capable of producing the highest quality work on the market. She especially shines when it comes to planning and executing on conversion and experience within the website.

On top of her technical skills, Kristi is also a good communicator and has a pleasant personality that makes her a joy to work with. She is very much a team player who gets along well with everyone she meets. This exponentially increases the value she brings to the table.

Last but not least, Kristi is a competent and inspiring leader. When Kristi is in charge of a project, it gets done. She is able to coordinate large projects between many team members, and keep everything on track with consistent progress. Furthermore the team members involved are motivated by her vision and the way that she is able to share that vision of the completed project.

– Matthew Vogel, President at Decimis Incorporated

“Kristi set a new and very high benchmark in my world.”

Kristi’s contribution to my regional success, and to the success of the worldwide company can be quantitatively measured – and it is disproportionately high. The possibility of not having someone that effective driving web strategy and tactical optimization of search, conversion, and acquisition fills me with dread. What made our collaboration so welcome, aside from measurable success, is Kristi’s character. Kristi runs an agile team, blending planned projects with exception management to ensure people like me could get the help they needed when required.

– Amelia Edwards, Head of Marketing at DiUS

“Kristi has been my mentor for web development and design for 5+ years.”

Her passion for providing the best web experience is contagious. She’s inquisitive and driven which leads to results in engaging messaging, website interaction, search engine visibility and overall site health. Kristi leads by example with a thoughtful approach that’s inclusive for team learning and improvement. I consider myself extremely fortunate to have been molded by her expertise early in my web career.

– Hallie Froehlich, Senior Web Developer at SPS Commerce

You’ve already done the hard part. You built a killer product that solves real problems.

Now let’s work together to scale adoption through product-led growth!

Crafted with care from snowy Minnesota.

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