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Elimisha Children’s Project


Website redesign, CMS configuration, lean branding

About this project

Elimisha is a startup non-profit organization with a focus on raising money to build and support schools in Kenya. The founding members are based in Minneapolis.

Elimisha previously used a website built with Wix (see screenshot below). The Wix site did not accurately convey the serious nature of this cause or the credibility of the group. Overall the old site did not evoke professionalism and trust-worthiness: Two things that are crucial for any organization requesting online donations.

  • Lean branding (logo, color palette, typography)
  • Custom icons
  • Content management system (WordPress)
  • Redesigned website including custom child theme for WordPress
  • White labeled drag-and-drop interface for WordPress
  • Integrated payment gateway

CLARITY – Make home page that very clearly explains the group’s primary goals and mission.

MOTIVATION – Use powerful photos to evoke emotional response. Use regionally-themed icons to remind visitors that the focus area is in Kenya.

ELIMINATE FRICTION – Make it very easy to make a donation, at any time and from any page. Donation buttons should be visually prominent and displayed often.

ATTENTION – Use small animation, including parallax, to encourage scrolling and draw attention to important parts of the messaging.


The group finalized their 501(c)3 non-profit status in early 2017 and were eager to get started with a new digital presence. My work was completed in February 2017.

What's next

The members of Elimisha were so thrilled with their new website that they invited me to join their board as chief technologist. Throughout 2017, I will be assisting them with developing and launching a digital marketing plan, including automation, SEO, and promotion.

Brand card

A lean branding concept – gives the client a quick yet cohesive look at the overall styling for the brand.

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