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UX Design Portfolio

Design is about solving problems.

Here are a few of the problems I’ve tackled. My experience spans product design, marketing properties, documentation, and design systems. I have experience working with product and engineering teams as well as marketers.


Dramatically improving web performance with UX design and information architecture

The data showed the Qumulo website was underperforming. Conversion rates were low, and prospects could not find the information they needed. How can we improve the website experience and increase conversion rates? I led a content restructuring project and redesign project that focused on the buyer journey.

laptop illustration showing the qumulo home page


Defining UX writing and product content guidelines

Pantheon designers and engineers needed a shared source of truth for UI copy and in-product messaging. I worked with product designers, user researchers, and product managers to develop and implement a set of in-product content guidelines to make language, style, vocabulary, tone, and voice more consistent throughout our product.

screenshot of writing guidelines, showing how to use active voice


Developing a shared language for product content

Research showed that Pantheon prospects were confused about product offerings and platform features. How do we talk about product, platform, and features? How do our prospects and customers want to see this information presented?

This fundamental product logic has a ripple effect across every touch point in our platform experience: Information architecture and navigation on our website, pricing and packaging, documentation, and in-product experience.

I led a series of studies and workshops to develop a shared language and recommendations for product content.

This case study is password protected.

collage style image showing various research techniques including card sort, user flow, tree test

SPS Commerce

Designing a friendly, self-service process for cancellation

SPS customers experience frequent changes to their business models and business partners. As a result, they regularly need to adjust their service level with SPS, often cancelling a connection or integration that is no longer needed. By providing a friendly, self-service process, we provided a better experience for customers while also saving the company money by reducing support resources.

screen showing a cancel services wizard


Simplifying a confusing login process for partners

Pantheon partners need to access a partner portal to get access to important materials and program updates. However, they were struggling with the current login process, since there are multiple ways to log in if they are also a Pantheon customer. I worked with the partner marketing team to diagram each flow, write helpful microcopy, and use design principles to make a better experience.

screen showing a login for partner portal

More experience

The examples above are just a sample of my experience. I am happy to talk through additional examples, which span these topics:

UX Research

Journey mapping

Card sorting

Tree tests

Empathy maps

Usability testing


Product and UI

Error messages


Explainer text

Calls to action

Guides/walk-throughs (Pendo)

Feedback forms

Product tours


Information architecture

Site maps

Navigation menus

User flows

Taxonomy and categorization



In-Product Marketing

Product announcements

Feature promotions

Campaign promotions




Web page and landing page copy

SEO snippets and markup

Advertising copy

Conversational copy / chat bots

Messaging frameworks and value messaging



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Visit the main portfolio to see even more.