UX Design Portfolio
Design is about solving problems.
Here are a few of the problems I’ve tackled. My experience spans product design, marketing properties, documentation, and design systems. I have experience working with product and engineering teams as well as marketers.
Dramatically improving web performance with UX design and information architecture
The data showed the Qumulo website was underperforming. Conversion rates were low, and prospects could not find the information they needed. How can we improve the website experience and increase conversion rates? I led a content restructuring project and redesign project that focused on the buyer journey.
Defining UX writing and product content guidelines
Pantheon designers and engineers needed a shared source of truth for UI copy and in-product messaging. I worked with product designers, user researchers, and product managers to develop and implement a set of in-product content guidelines to make language, style, vocabulary, tone, and voice more consistent throughout our product.
Developing a shared language for product content
Research showed that Pantheon prospects were confused about product offerings and platform features. How do we talk about product, platform, and features? How do our prospects and customers want to see this information presented?
This fundamental product logic has a ripple effect across every touch point in our platform experience: Information architecture and navigation on our website, pricing and packaging, documentation, and in-product experience.
I led a series of studies and workshops to develop a shared language and recommendations for product content.
This case study is password protected.
Designing a friendly, self-service process for cancellation
SPS customers experience frequent changes to their business models and business partners. As a result, they regularly need to adjust their service level with SPS, often cancelling a connection or integration that is no longer needed. By providing a friendly, self-service process, we provided a better experience for customers while also saving the company money by reducing support resources.
Simplifying a confusing login process for partners
Pantheon partners need to access a partner portal to get access to important materials and program updates. However, they were struggling with the current login process, since there are multiple ways to log in if they are also a Pantheon customer. I worked with the partner marketing team to diagram each flow, write helpful microcopy, and use design principles to make a better experience.
The examples above are just a sample of my experience. I am happy to talk through additional examples, which span these topics:
Product and UI
Calls to action
Taxonomy and categorization
Web page and landing page copy
SEO snippets and markup
Conversational copy / chat bots
Messaging frameworks and value messaging
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