Hello. I’m Kristi.

I build marketing websites, optimize content for search engines, and write copy that converts.

Work Experience
Contact Kristi

About Kristi

Website Builder

If you need a website, I can help. I began my web career in the ’90s, which means I have been planning, designing, building, and optimizing websites for more than half my life! I’m truly passionate about designing highly effective web properties.

Digital Content Writer

Content is king, especially in the digital age. I am an award-winning writer with specialized training in conversion copywriting and writing for SEO and PPC. I’m passionate about testing, iteration. and measuring results, so I especially love writing advertisements and landing pages for paid media. My latest passion is writing conversational marketing playbooks for web chat!

WordPress Wizard

Though my foundation is building websites from scratch via HTML and CSS, these days I love to work on WordPress. It’s SEO-friendly out of the box, highly extensible, budget-friendly, and perfect for marketing websites!

Search Engine Optimizer

A well-designed website is a precise marketing tool and lead gen machine. The first step is attracting the right audience. I’ve been optimizing websites for search engines for more than a decade. My services include competitive analysis, keyword research, technical SEO, and content creation so your site can rank high on Google and other search engines.

Conversion Expert

An effective website not only attracts the right audience, but it also inspires them to take action. For many businesses, this action is converting visitors from prospects to lead (and eventually paying customers). I am a certified conversion optimizer and digital psychology specialist. My experience includes website audits, heuristic analysis, landing page optimization, digital analytics, and A/B testing.

Marketing Technologist

In order to deliver and track highly effective data-driven campaigns, marketing teams rely on a growing set of powerful, customized, and integrated tools. I have years of experience with marketing automation (Marketo, Pardot, Eloqua), chat and conversational marketing platforms (Drift, Chatlio), as well as tracking and testing tools (HotJar, VWO, Nelio).

My most frequently-used tools and applications

Google Analytics

Work Experience

Years Building Websites

Years Writing & Editing

Years Marketing Tech

Years Project Management

Digital Marketing Engineer at Qumulo


Search engine optimization (SEO), conversion rate optimization (CRO), website management, digital advertising strategy, and conversion copywriting.

Web Operations & Optimization at SPS Commerce

Website dev and operations, code deployments, marketing tech stack configuration and administration, search engine optimization (SEO), conversion rate optimization (CRO), UX.

Project Manager at SPS Commerce

Implementation project management, customer training, process optimization and documentation.

Web Designer & Content Manager at University of Minnesota

Front-end web design, web content strategy, SEO, UX and usability testing, web accessibility.

“Kristi is an expert, and I sincerely mean an expert, at search marketing.”

She has achieved this by being 100% driven by data to continuously improve her skills and craft. Learning is like oxygen to her. I’ve had the good fortune to have had Kristi lead digital marketing at two companies, and her transformative impact was breathtaking.

– Pete Zaballos, Former CMO at Qumulo and SPS Commerce

“Kristi is a game-changer.”

I had the pleasure of partnering with her on a transformational shift in our lead generation practice that led to a 300% revenue gain in our inbound marketing efforts. She is one of the rare individuals you can give a problem, and she’ll take it from ideation to execution flawlessly. She sets a high bar and inspires everyone else to do the same. I would be willing to bet she’ll be the best investment you’ll ever make.

– Briana Belisle, VP of Marketing at Field Nation

“Kristi set a new and very high benchmark in my world.”

Kristi’s contribution to my regional success, and to the success of the worldwide company can be quantitatively measured – and it is disproportionately high. The possibility of not having someone that effective driving web strategy and tactical optimization of search, conversion, and acquisition fills me with dread.

– Amelia Edwards, Head of Marketing at DiUS

“You’re going to be hard-pressed to find a craftsman with her unique blend of talents.”

She expertly weaves her understanding of technology and tools with her creativity and understanding of user experience to deliver outstanding results time and time again.

– CHUCK Mallott, CREATIVE DIRECTOR at Northpass

“Her strengths in digital marketing, design, and UX easily set her ahead of her peers.”

One of her biggest strengths is her ability to take on any challenge in the digital space, research best-practice and cutting-edge techniques, and propose a solution that directly and efficiently addresses the issue.

– Josh Williams, Marketing Analytics Manager at SEI

“Kristi is one of the most talented web professionals I have ever met.”

From the overall user experience of the websites she runs, down to the gritty details of graphic design tweaking, she is capable of producing the highest quality work on the market. She especially shines when it comes to planning and executing on conversion and experience within the website.

– Matthew Vogel, President at Decimis Incorporated

Let’s have a chat.

Fill out the form below if you want to talk about an upcoming project.

Kristi Whitman is a website optimizer and digital marketer in Minneapolis, Minnesota.

Her specialities include: SEO, paid media, conversion rate optimization, WordPress, marketing technology, usability, and digital psychology.