Hello. I’m Kristi.
I create high-converting websites that align messaging with customer needs and values.
I began my web career in the ’90s, which means I have been planning, designing, building, and optimizing websites for more than half my life! I’m truly passionate about building highly effective web properties.
Content is king, especially in the digital age. I am an award-winning writer with specialized training in creating high-converting content that aligns messaging with customer needs and values. This includes product messaging as well as creating web content for SEO. I’m passionate about uncovering the voice of customer though surveys, polls, interviews, and research. My latest passion is writing conversational marketing playbooks for web chat.
Though my foundation is building websites from scratch via HTML and CSS, these days I love to work on WordPress. It’s SEO-friendly out of the box, highly extensible, budget-friendly, and perfect for marketing websites.
Search Engine Optimizer
A well-designed website is a precise marketing tool and lead gen machine. The first step is attracting the right audience. I’ve been optimizing websites for search engines for more than a decade. My services include competitive analysis, keyword research, technical SEO, and content creation so your site can rank high on Google and other search engines.
My most frequently-used tools and applications
Years Building Websites
Years Writing & Editing
Years Marketing Tech
Years Project Management
Manages website, development environments, deployment pipeline, and optimization strategy. Executes technical search engine optimization (SEO), and conversion rate optimization (CRO). Builds and optimizes web and landing pages for user experience and conversion.
Web Operations Manager at SPS Commerce
Project Manager at SPS Commerce
Web Designer & Content Manager at University of Minnesota
“Kristi is an expert, and I sincerely mean an expert, at search marketing.”
She has achieved this by being 100% driven by data to continuously improve her skills and craft. Learning is like oxygen to her. I’ve had the good fortune to have had Kristi lead digital marketing at two companies, and her transformative impact was breathtaking.
– Pete Zaballos, Former CMO at Qumulo and SPS Commerce
“Kristi is a game-changer.”
I had the pleasure of partnering with her on a transformational shift in our lead generation practice that led to a 300% revenue gain in our inbound marketing efforts. She is one of the rare individuals you can give a problem, and she’ll take it from ideation to execution flawlessly. She sets a high bar and inspires everyone else to do the same. I would be willing to bet she’ll be the best investment you’ll ever make.
– Briana Belisle, VP of Marketing at Field Nation
“Kristi set a new and very high benchmark in my world.”
Kristi’s contribution to my regional success, and to the success of the worldwide company can be quantitatively measured – and it is disproportionately high. The possibility of not having someone that effective driving web strategy and tactical optimization of search, conversion, and acquisition fills me with dread.
– Amelia Edwards, Head of Marketing at DiUS
“You’re going to be hard-pressed to find a craftsman with her unique blend of talents.”
She expertly weaves her understanding of technology and tools with her creativity and understanding of user experience to deliver outstanding results time and time again.
– CHUCK Mallott, CREATIVE DIRECTOR at Northpass
“Her strengths in digital marketing, design, and UX easily set her ahead of her peers.”
One of her biggest strengths is her ability to take on any challenge in the digital space, research best-practice and cutting-edge techniques, and propose a solution that directly and efficiently addresses the issue.
– Josh Williams, Marketing Analytics Manager at SEI
“Kristi is one of the most talented web professionals I have ever met.”
From the overall user experience of the websites she runs, down to the gritty details of graphic design tweaking, she is capable of producing the highest quality work on the market. She especially shines when it comes to planning and executing on conversion and experience within the website.
– Matthew Vogel, President at Decimis Incorporated
Let’s have a chat.
Fill out the form below if you want to talk about an upcoming project.
Kristi Whitman is a website optimizer and digital marketer in Minneapolis, Minnesota.
Her specialities include: martech, SEO, product messaging, conversion rate optimization, WordPress, usability, and digital psychology.