Hello. I’m Kristi.
I am a product designer and UX writer who specializes in growth.
Growth + Design
As a growth designer, I leverage traditional UX skills along with a set of specialized abilities including conversion optimization, experimentation, and digital psychology.
I design products and websites that help companies grow.
Years Designing for Web
Years Writing for Web
Hours Usability Testing
Product Designer, Growth
As a product designer specializing in growth, I build experiences and experiments that maximize product-led growth. I’m hyper focused on helping new and existing users discover, activate, and deepen engagement with the product.20+ years planning, designing, building, and optimizing websites. I’m passionate about building highly effective, user-friendly web experiences.
I apply a customer-focused and data-driven approach to content creation, starting with a discovery process that focuses on deep understanding of user needs, values, and journey. I have created content in a variety of formats, for a variety of audiences. My writing portfolio includes in-product copy, microcopy, product guides (ex: Pendo), website copy, emails, video and demo scripts, advertisement copy, conversational chat scrips, infographics, blogs, training materials, and technical content.
I have experience creating writing guidelines for growing companies to make language, style, vocabulary, tone, and voice more consistent throughout experience and product. This includes guidelines for writing for web, developing product voice and tone, and defining in-house writing rules.
My work always starts with research. I use a variety of research methods to uncover important information about my audience and test content, flows, and experiences. I am a proponent of user testing and have logged hundreds of hours in a usability lab. I also have experience with card sorts, tree tests, heuristic analysis, competitive analysis, and journey mapping. For messaging, I’m especially passionate about uncovering the voice of customer though surveys, polls, interviews, and social listening.
I’ve studied digital psychology, which includes coursework from some of the industry’s leading behavioral scientists. This training has helped me develop a deep understanding of how people use technology and their expectations for digital experiences.
An effective website not only attracts the right audience, but it also inspires them to take action. I am a certified conversion rate optimizer and digital psychology specialist. My experience includes heuristic analysis, experimentation/testing, and landing page optimization.
“Kristi is a game-changer.”
I had the pleasure of partnering with her on a transformational shift in our lead generation practice that led to a 300% revenue gain in our inbound marketing efforts. Over eighteen months, Kristi methodologically researched our user experience, honed in on signals alerting her to what prospects truly cared about, crafted compelling web content that addressed those concerns and rendered it across all our digital channels. Kristi profoundly understands and respects the fundamental challenge – users have pain and need our help. Instead of having to navigate through noisy, blasé, company-focused content, users immediately found clarity: We understand your pain and can solve it.
She is one of the rare individuals you can give a problem, and she’ll take it from ideation to execution flawlessly. She sets a high bar and inspires everyone else to do the same. Kristi’s a natural leader, teacher, and creator that is driven by outcomes. I would be willing to bet she’ll be the best investment you’ll ever make.
– Briana Belisle, VP of Marketing at Field Nation
“You’re going to be hard-pressed to find a craftsman with her unique blend of talents.”
She expertly weaves her understanding of technology and tools with her creativity and understanding of user experience to deliver outstanding results time and time again. Most impressively, Kristi gets things done. She has the rare ability to work through layers of bureaucracy, budget constraints and resource limitations to routinely deliver quality results. To top it all off, she has the personality and demeanor that makes her a joy to work with and someone you can trust.
– Chuck Mallott, Creative Director at Northpass
“Her strengths in digital marketing, design, and UX easily set her ahead of her peers.”
Kristi is one of the brightest and most articulate people I have ever had the pleasure of working with. To every task she brings a level of clarity, empathy, and focus that few people can match. One of her biggest strengths is her ability to take on any challenge in the digital space, research best-practice and cutting-edge techniques, and propose a solution that directly and efficiently addresses the issue.
– Josh Williams, Director of Marketing Analytics at SEI
“Kristi has been my mentor for web development and design for 5+ years.”
Her passion for providing the best web experience is contagious. She’s inquisitive and driven which leads to results in engaging messaging, website interaction, search engine visibility and overall site health. Kristi leads by example with a thoughtful approach that’s inclusive for team learning and improvement. I consider myself extremely fortunate to have been molded by her expertise early in my web career.
– Hallie Froehlich, Senior Web Developer at SPS Commerce
“Kristi is one of the most talented web professionals I have ever met.”
She cares deeply about the quality and standards of her work, and it shows. From the overall user experience of the websites she runs, down to the gritty details of graphic design tweaking, she is capable of producing the highest quality work on the market. She especially shines when it comes to planning and executing on conversion and experience within the website.
On top of her technical skills, Kristi is also a good communicator and has a pleasant personality that makes her a joy to work with. She is very much a team player who gets along well with everyone she meets. This exponentially increases the value she brings to the table.
Last but not least, Kristi is a competent and inspiring leader. When Kristi is in charge of a project, it gets done. She is able to coordinate large projects between many team members, and keep everything on track with consistent progress. Furthermore the team members involved are motivated by her vision and the way that she is able to share that vision of the completed project.
– Matthew Vogel, President at Decimis Incorporated
“Kristi set a new and very high benchmark in my world.”
Kristi’s contribution to my regional success, and to the success of the worldwide company can be quantitatively measured – and it is disproportionately high. The possibility of not having someone that effective driving web strategy and tactical optimization of search, conversion, and acquisition fills me with dread. What made our collaboration so welcome, aside from measurable success, is Kristi’s character. Kristi runs an agile team, blending planned projects with exception management to ensure people like me could get the help they needed when required.
– Amelia Edwards, Head of Marketing at DiUS
Connect on LinkedIn!
I would love to have a chat or provide access to my portfolio. Get in touch via my LinkedIn profile.
Kristi Whitman is a Minnesota-based product designer and UX writer.
Her specialties include: Growth design, UX research, digital psychology, landing page optimization, SEO, conversion rate optimization, WordPress, and copywriting for the web.