Hello. I’m Kristi.

I create high-converting websites that align messaging with customer needs and values.

Work Experience
Contact Kristi

About Kristi

Website Builder

I began my web career in the ’90s, which means I have been planning, designing, building, and optimizing websites for more than half my life! I’m truly passionate about building highly effective web properties.

WordPress Wizard

Though my foundation is building websites from scratch via HTML and CSS, these days I love to work on WordPress. It’s SEO-friendly out of the box, highly extensible, budget-friendly, and perfect for marketing websites.

Conversion Expert

An effective website not only attracts the right audience, but it also inspires them to take action. For many businesses, this action is converting visitors from prospects to lead (and eventually paying customers). I am a certified conversion optimizer and digital psychology specialist. My experience includes website audits, heuristic analysis, landing page optimization, digital analytics, and A/B testing.

Search Engine Optimizer

A well-designed website is a precise marketing tool and lead gen machine. The first step is attracting the right audience. I’ve been optimizing websites for search engines for more than a decade. My services include competitive analysis, keyword research, technical SEO, and content creation so your site can rank high on Google and other search engines.

Marketing Technologist

In order to deliver and track highly effective data-driven campaigns, marketing teams rely on a growing set of powerful, customized, and integrated tools. I have years of experience with marketing automation (Marketo, Pardot, Eloqua), chat and conversational marketing platforms (Drift, Chatlio), as well as tracking and testing tools (HotJar, VWO, Nelio).

Marketing Copywriter

Content is king, especially in the digital age. I am an award-winning writer with specialized training in creating high-converting content that aligns messaging with customer needs and values. This includes product messaging as well as creating web content for SEO. I’m passionate about uncovering the voice of customer though surveys, polls, interviews, and research. My latest passion is writing conversational marketing playbooks for web chat.

My most frequently-used tools and applications

Google Analytics

Work Experience

Years Building Websites

Years Writing & Editing

Years Marketing Tech

Years Project Management

Product Marketing Manager & WebOps Evangelist
at Pantheon


Pantheon is a website operations platform with advanced developer tools built in. After being a Pantheon customer myself for many years, I excitedly joined the team in early 2021. In this role. I serve as a technical, strategic, and creative resource on the product marketing team. I assist with competitive research, to understand the website ecosystem and our platform’s unique differentiators. I am also an advocate for WebOps (a DevOps approach to developing and building websites). It is my goal to teach the value of WebOps to the world, while also representing the voice of user/customer internally. It is important to me that our product marketing matches the actual values and needs of our customers.

Website & Optimization Manager at Qumulo


Managed website, development environments, deployment pipeline, and optimization strategy. Executed technical search engine optimization (SEO), and conversion rate optimization (CRO). Built and optimized web and landing pages for user experience and conversion.

Web Operations Manager at SPS Commerce

Managed website development and operations, code deployments, marketing tech stack configuration and administration. Also owned web content strategy, which included voice-of-customer research, search engine optimization (SEO), and conversion rate optimization (CRO).

Technical Project Manager at SPS Commerce

Implementation project management, customer training, process optimization and documentation.

Web Designer & Content Manager at University of Minnesota

Front-end web design, web content strategy, SEO, UX and usability testing, web accessibility.



  • Master’s: Innovation Studies (emphasis on web content design and user behavior), University of Minnesota
  • Bachelor’s: Communication, New Media and Web Design, North Dakota State University

Specialized Training and Certifications

  • Certification: Business Analysis (University of Minnesota)
  • Certification: Conversion Optimization (CXL Institute)
  • Certification: Digital Psychology Specialist (CXL Institute)
  • Certification: Inbound marketing (Hubspot)
  • Certification: SEMRush Certificate for SEOs
  • Additional courses: Traffic Acquisition SEO and PPC, Advanced Organic Acquisition, Product Messaging, Data-Driven Product Messaging (CXL Institute)


“Kristi is a game-changer.”

I had the pleasure of partnering with her on a transformational shift in our lead generation practice that led to a 300% revenue gain in our inbound marketing efforts. She is one of the rare individuals you can give a problem, and she’ll take it from ideation to execution flawlessly. She sets a high bar and inspires everyone else to do the same. I would be willing to bet she’ll be the best investment you’ll ever make.

– Briana Belisle, VP of Marketing at Field Nation

“You’re going to be hard-pressed to find a craftsman with her unique blend of talents.”

She expertly weaves her understanding of technology and tools with her creativity and understanding of user experience to deliver outstanding results time and time again.

– CHUCK Mallott, CREATIVE DIRECTOR at Northpass

“Kristi is one of the most talented web professionals I have ever met.”

From the overall user experience of the websites she runs, down to the gritty details of graphic design tweaking, she is capable of producing the highest quality work on the market. She especially shines when it comes to planning and executing on conversion and experience within the website.

– Matthew Vogel, President at Decimis Incorporated

“Kristi set a new and very high benchmark in my world.”

Kristi’s contribution to my regional success, and to the success of the worldwide company can be quantitatively measured – and it is disproportionately high. The possibility of not having someone that effective driving web strategy and tactical optimization of search, conversion, and acquisition fills me with dread.

– Amelia Edwards, Head of Marketing at DiUS

“Her strengths in digital marketing, design, and UX easily set her ahead of her peers.”

One of her biggest strengths is her ability to take on any challenge in the digital space, research best-practice and cutting-edge techniques, and propose a solution that directly and efficiently addresses the issue.

– Josh Williams, Marketing Analytics Manager at SEI

“Kristi is an expert, and I sincerely mean an expert, at search marketing.”

She has achieved this by being 100% driven by data to continuously improve her skills and craft. Learning is like oxygen to her. I’ve had the good fortune to have had Kristi lead digital marketing at two companies, and her transformative impact was breathtaking.

– Pete Zaballos, Former CMO at Qumulo and SPS Commerce

Let’s have a chat.

Fill out the form below if you want to talk about an upcoming project.

Kristi Whitman is a website specialist and digital strategist in Minneapolis, Minnesota.

Her specialities include: Marketing websites, SEO, product messaging, conversion rate optimization, WordPress, usability, and digital psychology.