Hello. I’m Kristi.

I build and optimize websites for a living.
In my free time, I take photos.

 

A brief intro

I was that nerdy kid making Angelfire websites in my parents’ basement in the ‘90s. I have been planning, designing, building, and optimizing websites for more than half my life. I fell in love with this craft, and I have been fortunate enough to make it my career.

I also enjoy writing, photography, canoeing, hiking, and reading. Too many hobbies, not enough time.

photo of Kristi with a snowy background

Experience

Since my first job at age 16, I’ve making making websites. I have more than 15 years of experience spanning web design, digital content, marketing, and web project management.

I am a designer and creator at heart. But being a lifelong learner, I couldn’t help but branch out into related areas.

For the last few years, I have been working as web operations manager for a retail tech company. In my role, I design/build/optimize websites and research/integrate tools that allow the marketing team to execute a digital strategy.

1998-2004 (student years)

  • Learned HTML
  • Web assistant for daily newspaper
  • Bachelor’s: Web design, new media, and communication 
  • Print design internship

2004-2011

  • Front end web designer (both in-house and agency)
  • 200+ hours in usability lab
  • Master’s: Web content design + user behavior
  • Certificate: Business analysis

2011-2013

  • Project management
  • Leadership training

2013-present

  • Web operations
  • Marketing technology
  • Optimization and strategy
  • Certification: Conversion optimization (CXL)
  • Certification: Inbound marketing (Hubspot)
  • Additional courses: Traffic Acquisition SEO and PPC, Advanced Organic Acquisition, Product Messaging, Data-Driven Product Messaging (around 60 hours of coursework offered through CXL Institute)

Skills overview

Design

Website design, UX, UI patterns, usability testing, branding, graphic design, wireframing and prototyping, information architecture.

Web Operations

Dev and operations, content management system (CMS) configuration and administration, workflow and deployment management.

Marketing Optimization

Conversion optimization, SEO, A/B testing, landing page optimization, marketing technology and automation.

Kind words from people I respect

You’re going to be hard-pressed to find a craftsman with her unique blend of talents.

She expertly weaves her understanding of technology and tools with her creativity and understanding of user experience to deliver outstanding designs time and time again.

Chuck Mallott

Design Director, SPS Commerce

Kristi is one of the most talented web professionals I have ever met. She cares deeply about the quality and standards of her work, and it shows. She especially shines when it comes to planning and executing on user conversion and experience within the website.

Matthew

Developer/Entrepreneur, Decimis

Her strengths in digital marketing, design, and UX easily set her ahead of her peers, but one of her biggest strengths is her ability to take on any challenge in the digital space, research best-practice and cutting-edge techniques, and propose a solution that directly and efficiently addresses the issue.

Josh Williams

Marketing Leader, Capella University

Some recent work

screenshot of a website done for nonprofit group Elimisha
screenshot of a website for retail tech company SPS
nieswaag racing logos

Blog posts

Let’s talk.

Fill out the form below if you want to chat about an upcoming project.